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Brand Management MCQ with Answers

  1. __________refers to a brands objective attributes in relation to other brands
    A. Brand position
    B. Product position
    C. Brand relationship
    D. Both A & B
    ANSWER: D
  2. ———– defines what the the brand thinks about the consumer, as per the consumer
    A. Brand attitude
    B. Brand positioning
    C. Brand relationship
    D. Brand manage
    ANSWER: A
  1. A marketer need to understand that some general traits of a brand name are
    A. Easy to recognize
    B. Easy to pronounce
    C. Easy to memorize
    D. None of the above
    ANSWER: D
  2. Marketing is a process which aims at …………..
    A. production
    B. profit making
    C. satisfaction of customer needs
    D. selling products
    ANSWER: C
  3. marketers often use the term ——– to cover various groupings of customers
    A. buying power
    B. demographic segment
    C. people
    D. market
    ANSWER: D
  4. select an appropriate definition of want .
    A. consumer needs
    B. needs backed by buying power
    C. needs directed to the product
    D. basic human requirements
    ANSWER: C
  5. The key customer markets consists of …….
    A. Government markets
    B. Business markets
    C. Consumer markets
    D. All of the above
    ANSWER: D
  6. ……..buy products & …… use product
    A. consumer & customers
    B. buyers & sellers
    C. buyers & customers
    D. customers & consumer
    ANSWER: B
  7. ———- reflects the sum of the perceived tangible & intangible benefits & costs to cutomers
    A. customer satisfaction
    B. customer value
    C. customer delight
    D. none of the above
    ANSWER: B
  8. Testing before launching a product launching a product is known as ….
    A. Acid test
    B. Concept testing
    C. mrket test
    D. test marketing
    ANSWER: D
  9. is a way of describing audience based on factors such as age, gender, education level, town class,
    income etc.
    A. Demographic
    B. Psychographic
    C. Socio-economic
    D. Infographics
    ANSWER: A
  10. is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.
    A. Demographics
    B. Psychographics
    C. Socio-economic
    D. Infographics
    ANSWER: B
  11. is the acquisition of goods and services by the seller or industrial user for the purpose of resale
    A. selling
    B. assembling
    C. buying
    D. transportation
    ANSWER: B
  12. A. …. is an elaborated version of the idea expressed in consumer terms
    A. new idea
    B. product concept
    C. product idea
    D. test brand
    ANSWER: B
  13. NPD Stands for
    A. national production division
    B. new product department
    C. new product design
    D. new product development
    ANSWER: D
  14. A. …….. is a detailed version of the idea stated in meaningful consumer terms
    A. product concept
    B. product idea
    C. product feature
    D. product image
    ANSWER: A
  15. marketing myopia related first paper published in 1960 in the ……….
    A. international business review
    B. forbes magazine
    C. harvard business review
    D. oxford university press
    ANSWER: C
  16. A large amount of advertising is for retailers, local businesses and for promotions.
    A. news paper
    B. magazines
    C. radio
    D. television
    ANSWER: C
  17. marketing buzz means means……
    A. De marketing
    B. Pricing
    C. Product Development
    D. Promotion
    ANSWER: C
  18. Companies are exploring the for communicating their advertising message because of its several
    attractive features and advantages.
    A. television
    B. newspaper
    C. radio
    D. new media
    ANSWER: D
  19. The advertising industry is passing through a transition phase with the emergence of the media.
    A. television
    B. online
    C. interactive
    D. information
    ANSWER: B
  20. New media is very cost-effective when compared to the traditional media and is highly .
    A. reliable
    B. requted
    C. resourceful
    D. result-oriented
    ANSWER: D
  21. The is the biggest possible medium and has the quickest and the deepest reach throughout the globe.
    A. web
    B. TV
    C. radio
    D. outdoor
    ANSWER: A
  22. Digital technology is changing the way relate to products and markets.
    A. manufactures
    B. consumer
    C. delears
    D. industry
    ANSWER: B
  23. Cyber consumers are not .
    A. active
    B. passive
    C. homogeneous
    D. heterogeneous
    ANSWER: C
  24. Marketers often use the term to cover various groupings of customers.
    A. people
    B. buying power
    C. demogrphic segment
    D. market
    ANSWER: D
  25. Inside sales is known as
    A. Direct marketing
    B. social marketing
    C. tele-marketing
    D. viral marketing
    ANSWER: C
  26. which is the future of of direct marketing ……..
    A. one to one communication
    B. open dialogue
    C. personal relationship
    D. all the above
    ANSWER: D
  27. tele marketing is a part of …..
    A. direct marketing
    B. relationship marketing
    C. social marketing
    D. viral marketing
    ANSWER: A
  28. Selectivity is related to .
    A. portrayal
    B. relevance
    C. support
    D. coverage
    ANSWER: D
  29. A cluster of complementary goods and services across diverse set of industries is called as
    A. market place
    B. meta market
    C. market space
    D. resource market
    ANSWER: B
  30. advertising affords the marketer the ability to engage the consumer in a direct and personal way.
    A. Interactive
    B. Contextual
    C. Traditional
    D. Website.
    ANSWER: A
  31. One of the key tasks of marketers is and to create consumer perceptions that the product is worth
    purchasing.
    A. To make products easily visible and available
    B. To promote sales of products
    C. To differentiate their products from those of competitors
    D. To do marketing surveys
    ANSWER: C
  32. technology is changing the way consumers relate to products and markets.
    A. Information
    B. New
    C. Digital
    D. Cyber
    ANSWER: C
  33. Cyber consumers are not .
    A. Hetrogeneous
    B. segemented
    C. mass
    D. homogeneous
    ANSWER: D
  34. e-Tailing will have to co-exist with retailing.
    A. e-Commerce
    B. traditional
    C. mobile
    D. integrated
    ANSWER: B
  35. the appropriate market segment has become ever more important when carrying out e-branding
    campaigns.
    A. Segmenting
    B. Positioning
    C. Targeting
    D. Implementing
    ANSWER: C
  36. Creating and securing a brand name in the physical world requires extensive marketing. .
    A. Research
    B. strategy
    C. effort
    D. media
    ANSWER: A
  37. Online marketing of all types offers superior measurability and trackability in comparison to traditional
    A. media
    B. tactics
    C. research
    D. information
    ANSWER: B
  38. Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a
    context.
    A. geographic
    B. natural
    C. confined
    D. cultural
    ANSWER: D
  39. What is the last stage of the consumer decision process?
    A. problem recognition
    B. post purchase behavior
    C. alternative evaluation
    D. purchase
    ANSWER: B
  40. Media are the bridges that carry messages back and forth between companies and .
    A. consumers
    B. customers
    C. prospects
    D. influencers.
    ANSWER: B
  41. The challenge of media planning is becoming greater because the number of ways to send brand messages is
    A. decreasing
    B. complicated
    C. increasing
    D. competitive
    ANSWER: C
  42. Media planners begin their work by doing media .
    A. research
    B. message
    C. buying
    D. selling
    ANSWER: A
  43. markets are made up of members of the distribution chain
    A. Consumer
    B. Business-to-business (industrial
    C. Institutional
    D. Channel
    ANSWER: D
  44. Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have
    lifestyle and product – usage data in addition to profiles.
    A. media
    B. demographic
    C. audience
    D. brand
    ANSWER: B
  45. When a company distributes its products through a channel structure that includes one or moreresellers, this is known as
    A. Indirect marketing
    B. direct marketing
    C. multi-level marketing
    D. integrated marketing
    ANSWER: A
  46. In marketing theory, every contribution from the supply chain adds to the product
    A. value
    B. cost
    C. convience
    D. ingredients
    ANSWER: A
  47. In marketing theory, every contribution from the supply chain adds to the product.
    A. value
    B. costs
    C. convenience
    D. ingredients
    ANSWER: A
  48. The act of trading a desired product or service to receive something of value in return is known as which key concept
    in marketing?
    A. product
    B. exchange
    C. production
    D. customer
    ANSWER: B
  49. The most basic level of a product is called the:
    A. core product.
    B. central product
    C. fundamental product.
    D. augmented product.
    ANSWER: A
  50. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or
    need is called a(n):
    A. idea
    B. demand
    C. product.
    D. service.
    ANSWER: C
  51. has been the first to launch an innovative media buying / selling technique, through its lastminute
    inventory.com, which auctions unsold media space online.
    A. Madison media
    B. Mudra Max
    C. Dentsu India
    D. JWT India
    ANSWER: C
  52. A change in an individual’s behavior prompted by information and experience refers to which one of the following
    concept?
    A. learning
    B. role selection
    C. perception
    D. motivtion
    ANSWER: A
  53. A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the
    desired geographic location and .
    A. programme
    B. action
    C. audience
    D. media
    ANSWER: C
  54. Customers’ have become the order of the day.
    A. endorsement
    B. information
    C. awareness
    D. knowledge
    ANSWER: A
  55. Holistic marketers achieve profitable growth by expanding customer share, , and capturing customer
    lifetime value.
    A. undermining competitive competencies
    B. building customer loyalty
    C. milking the market for product desires
    D. renewing a customer base
    ANSWER: B
  56. pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and
    win a large market share.
    A. Market-skimming
    B. Value-based
    C. Market-penetration
    D. .Leader
    ANSWER: C
  57. markets include a wide variety of profit and nonprofit organizations, such as hospitals, government
    agencies, and schools, which provide goods and services for the benefit of society.
    A. Consumer
    B. Business-to-business (Industrial
    C. Reseller
    D. Institutional
    ANSWER: D
  58. When a company distributes its products through a channel structure that includes one or more resellers, this is known as
    A. indirect marketing
    B. direct marketing
    C. multilevel marketing
    D. integrated marketing
    ANSWER: A
  59. is now a significant part of every global corporations marketing arsenal.
    A. Internet
    B. Web
    C. Mobile
    D. e – marketing
    ANSWER: D
  60. customers can themselves become publishers, choosing to share what they have received with their
    social networks.
    A. Publish – subscribe
    B. Instant sharing
    C. Multi – model viewing
    D. Mobile invertising
    ANSWER: B
  61. Holistic marketers achieve profitable growth by expanding customer share, , and capturing customer
    lifetime value.
    A. undermining competitive competencies
    B. building customer loyalty
    C. milking the market for product desires
    D. renewing a customer base
    ANSWER: B
  62. pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and
    win a large market share.
    A. Market-skimming
    B. Value-based
    C. Market-penetration
    D. Leader
    ANSWER: C
  63. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control
    or cooperate with other channel members are examples of decisions marketers must make about
    A. Promotion
    B. Price
    C. Distribution
    D. Product
    ANSWER: C
  64. A social and managerial process by which individuals and organizations obtain what they need and want through
    value creation refers to which one of the following concepts?
    A. Selling
    B. Advertising
    C. Barter
    D. Marketing
    ANSWER: D
  65. The task of any business is to deliver at a profit.
    A. customer needs
    B. customer value
    C. products and services
    D. improved quality
    ANSWER: B
  66. The solution to price competition is to develop a differentiated:
    A. product, price, and promotion.
    B. offer, delivery, and image.
    C. package and label.
    D. international Web site.
    ANSWER: B
  67. Buying goods and services for further processing or for use in the production process refers to which of the following
    markets?
    A. Consumer markets
    B. Government markets
    C. Business markets
    D. International markets
    ANSWER: C
  68. Marketing managers should adapt the marketing mix to and constantly monitor value changes
    and differences in both domestic and global markets.
    A. Sales strategies
    B. Marketing concepts
    C. Cultural values
    D. Brand images
    ANSWER: C
  69. The refers to the various companies that are involved in moving a product from its manufacturer into the
    hands of its buyer.
    A. distribution chain
    B. network chain
    C. supply chain
    D. promotion network
    ANSWER: A
  70. is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services,
    ideas, or experiences to satisfy their needs and wants.
    A. Target marketing
    B. Psychographic segmentation
    C. Product Differentiation
    D. Consumer behavior
    ANSWER: D
  71. Word “brand” is frequently used as a
    A. customers
    B. marketing
    C. advertising
    D. metonym
    ANSWER: D
  72. Advertising to todays consumers, we need to look beyond the media of print, radio, and television.
    A. traditional
    B. non – traditional
    C. social
    D. new
    ANSWER: A
  73. The cost of an advertisement or a schedule of ads is often based on .
    A. CPP
    B. CPR
    C. CPI
    D. CPM
    ANSWER: D
  74. Complete the following definition of advertising media. The advertising media is a marketing communications
    umbrella concept that covers to the prospective consumer.
    A. Media vehicles
    B. Advertising messages
    C. Brand
    D. Channels
    ANSWER: B
  75. Mainly, chief resource of authority throughout allocation channel is
    A. company
    B. brand
    C. distributor
    D. customer
    ANSWER: B
  76. Clearness regarding proportions of brands is clarity in
    A. functions of brand
    B. aspects of differentiation
    C. both of given options
    D. none of given options
    ANSWER: C
  77. Media strategy is making media decisions based on
    A. Understanding customers wants and needs
    B. The clients wishes
    C. Whims of the market
    D. Brand awareness
    ANSWER: A
  78. Careful brand management look for to build product or services related to the
    A. target audience
    B. cost
    C. profit
    D. all of answers are correct
    ANSWER: A
  79. Branding strategy is also called
    A. brand architecture
    B. branding rate
    C. brand earnings
    D. brand responsiveness
    ANSWER: A
  80. When companies combine existing brand with new brands, brands are called
    A. parent brand
    B. product extension
    C. brand extension
    D. sub-brand
    ANSWER: D
  81. Parent brand if it is associated with multiple products in brand extension is called
    A. family brand
    B. product extension
    C. sub-product
    D. parent company
    ANSWER: A
  82. Brand which is result of extension in brand or sub-brand is classified as
    A. brand extension
    B. sub-brand
    C. parent brand
    D. product extension
    ANSWER: C
  83. Interactive media can be best described as
    A. Customized Marketing Messages
    B. Marketing Communications Mix
    C. Marketing Mix
    D. Media that allow two-way messages between company and consumer
    ANSWER: D
  84. Product choice is greatly affected by economic circumstances. All of the following would be among those
    circumstances EXCEPT .
    A. spendable income
    B. savings and assets
    C. debts
    D. occupation
    ANSWER: D
  85. The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
    A. Motive
    B. Belief
    C. Behavior
    D. Attitude
    ANSWER: D
  86. A is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the
    A. salesperson, customer
    B. politician, voter
    C. marketer, prospect
    D. celebrity, audience
    ANSWER: C
  87. The is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying,
    such as insurance, encyclopedias, and funeral plots.
    A. marketing concept
    B. selling concept
    C. production concept
    D. product concept
    ANSWER: B
  88. The concept holds that consumers will favor those products that offer the most quality, performance, or
    innovative features.
    A. product
    B. marketing
    C. production
    D. selling
    ANSWER: A
  89. One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are
    characterized as being
    A. product, positioning, place, and price
    B. product, production, price, and place
    C. promotion, place, positioning, and price
    D. product, price, promotion, and place
    ANSWER: D
  90. The traditional view of marketing is that the firm makes something and then it.markets
    A. sells
    B. distributes
    C. prices
    D. services
    ANSWER: A
  91. is the single factor that best indicates social class
    A. Time
    B. Money
    C. Occupation
    D. Fashion
    ANSWER: C
  92. Marketing strategies are often designed to influence and lead to profitable exchanges.
    A. Consumer decision making
    B. Sales strategies
    C. Advertising strategies
    D. Export strategies
    ANSWER: A
  93. refers to the information a consumer has stored in their memory about a product or service.
    A. Cognitive dissonance
    B. Product knowledge
    C. Product research
    D. Marketing research
    ANSWER: B
  94. When consumersare seeking low-involvement products, they are unlikely to engage in extensive search, so
    is important.
    A. Order processing
    B. Order booking
    C. Ready availability
    D. Information about warranty
    ANSWER: C
  95. Products that are usually purchased due to adversity and high promotional back up rather than desire are called:
    A. Sought goods
    B. Unique goods
    C. Unsought goods
    D. Preferred goods
    ANSWER: C
  96. Luxury products, such as Rolex watches, are also known as:
    A. Shopping product
    B. Convenience product
    C. Emergency product
    D. Specialty product
    ANSWER: A
  97. Which of the following is NOT included as a basic idea in the definition of marketing concepts?
    A. Total company effort
    B. Profit
    C. Productivity
    D. Customer satisfaction
    ANSWER: A
  98. In a orientation, the role of marketing research is to determine customer needs and how well
    the company is satisfying them.
    A. Marketing
    B. Production
    C. Both of the above
    D. None of the above
    ANSWER: A
  99. he controllable variables a company puts together to satisfy a target group is called the .
    A. Marketing strategy
    B. Marketing mix
    C. Strategic planning
    D. Marketingconcept
    ANSWER: B
  100. In relationship marketing firms focus on relationships with .
    A. short-term; customers and suppliers
    B. long-term; customers and suppliers
    C. short-term; customers
    D. long-term; customers
    ANSWER: B
  101. Which is not a method of costing media?
    A. CPA
    B. CTR
    C. CPM
    D. CPR
    ANSWER: D
  102. The print medium continues to rely heavily on CPM to determine scheduling. What is CPM?
    A. A percentage of impressions that results in a click
    B. A percentage of households tuned to TV
    C. The relative average cost to reach one thousand people
    D. A payment received for each action
    ANSWER: C
  103. Which of the following is not a valid statement?
    A. It is necessary to plan for out-of-home media
    B. The media environment has become fiercely competitive
    C. Media planning is less important than creative
    D. Independent media buying services specialize in media planning
    ANSWER: C
  104. Brands like to stay contemporary because of:
    A. Others do it
    B. Staying attractive
    C. Upholding the contract
    D. None of the given options
    ANSWER: C
  105. Features and attributes of brands translate into benefits and are alsofulfilled along with these
    benefits
    A. Customer values
    B. Brand values
    C. Organizational goals
    D. Brand associations
    ANSWER: A
  106. A good brand contract:
    A. Keeps customer perspective in view
    B. Delivers promises made with customers
    C. Unearths negative promises
    D. All of the given options
    ANSWER: D
  107. Continuously renewing the difference makes your product
    A. Look superior
    B. Highly unacceptable
    C. Not conforming with market standards of evolving changes
    D. Conforming to the changing behavior and beliefs of customers
    ANSWER: D
  108. Demographics in media planning deal with
    A. The study of populations
    B. The psychology of the consumer
    C. The study of media channel
    D. The study of product
    ANSWER: A
  109. While developing the brand picture, first of all, you envision:
    A. Attributes
    B. Obsessions
    C. Benefits
    D. All of the given options
    ANSWER: D
  110. The elasticity of sales to sales promotion is that of advertising
    A. Less than
    B. Equal to
    C. Greater than
    D. Inversely proportional to
    ANSWER: D
  111. A mix of different communication tools has a better chance of achieving
    A. Objectives
    B. Synergy
    C. Efficiency
    D. Effectiveness
    ANSWER: B
  112. If two different brands are distributed by one company, it is considered under:
    A. Wholesale
    B. Co-branding
    C. Joint venture
    D. Merger
    ANSWER: B
  113. Gross impressions means
    A. The percentage of the target audience exposed to a message
    B. All possible exposures to a given medium at a given time
    C. Both a and b above
    D. The standard for a communication message to have an impact on the consumer
    ANSWER: B
  114. Marketing communication is done to achieve the objective of:
    A. Building awareness
    B. Stimulate action
    C. Both of the given options
    D. None of the given options
    ANSWER: C
  115. Mostly, the major source of power throughout the distribution channel is
    A. The company
    B. The brand
    C. The distributor
    D. The customer
    ANSWER: B
  116. Brands are born out of the following strategies:
    A. Segmentation and differentiation strategies
    B. Promotion strategies
    C. Good purchasing and supply chain strategies
    D. All of the given options
    ANSWER: A
  117. Brand identity is followed by , which is a reflection of what marketers planedto send to the public.:
    A. Brand value
    B. Brand image
    C. Advertising
    D. Brand personality
    ANSWER: B
  118. Right branding increases of the product, which should be more than that of the generic product.
    A. Consumer revolt
    B. Market share
    C. Profit
    D. Value
    ANSWER: D
  119. are incurred by brands because of failures and questionable businesspractices that may increase costs and
    liabilities
    A. Brand assets
    B. Brand liabilities
    C. Brand equities
    D. Market failures
    ANSWER: B
  120. Introduction of more brands and extensions leads to with no new benefits to consumers
    A. Higher cost
    B. Greater revenue
    C. Brand proliferation
    D. Increased competition
    ANSWER: C
  121. While defining the industry during the analysis, brand managers must consider
    A. The range of products and services offered by the industry
    B. A picture of the geographic scope of the industry
    C. Both of the given options
    D. None of the given options
    ANSWER: C
  122. SWOT is an acronym for:
    A. Strategy, working, opinion, tactical
    B. Strengths, weakness, opportunities, threats
    C. Strategy, Work, openness, toughness
    D. Strategy, weakness, opinions, tactics
    ANSWER: B
  123. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into
    opportunities, these are called:
    A. Strategic windows
    B. Strategic leverage
    C. Conversion strategies
    D. Vulnerability
    ANSWER: C
  124. This is something that at some time in the future may destabilize and/or reduce the potential performance of the
    organization:
    A. Threat
    B. Strength
    C. Weakness
    D. Opportunities
    ANSWER: A
  125. is the process that helps managers understand the nature of the industry, the way firms behave
    competitively within the industry, and how competition is generally undertaken.
    A. Market needs analysis
    B. Portfolio analysis
    C. Strategic market analysis
    D. Organizational analysis
    ANSWER: C
  126. A has to answer the questions like what would be the short of market if our brand is not there.
    A. Brand image
    B. Brand picture
    C. Brand manager
    D. Brand association
    ANSWER: B
  127. Brand assets include:
    A. The name of the brand
    B. Reputation, relevance, and loyalty
    C. Less quality complaints
    D. All of the given options
    ANSWER: B
  128. When the same brand name holds several products in different markets, it is known as the
    A. Umbrella brand
    B. Source brand
    C. Multi-brand
    D. Range brand
    ANSWER: A
  129. This type of growth refers to concentrating activities on markets and/or products that are familiar:
    A. Diversification
    B. Condensive
    C. Integrative
    D. Intensive
    ANSWER: D
  130. Factors affecting the choice of distribution channel include
    A. Customer value
    B. Sales revenues
    C. Both of the given options
    D. None of the given options
    ANSWER: C
  131. are about organizations seeking gaps in broad market segments or finding gaps in competitors’ product
    ranges.
    A. Market niche strategies
    B. Differentiation
    C. Cost leadership
    D. Focus Strategies
    ANSWER: D
  132. Attack the market and defend the position are the prime strategies pursued by a firm with positioning.
    A. Market challenger
    B. Market Leader
    C. Market Follower
    D. Market Nicher
    ANSWER: B
  133. Diversification is best described as which of the following?
    A. Existing products in new markets
    B. Existing products in existing markets
    C. New products for new markets
    D. New products for existing markets
    ANSWER: C
  134. Key performance indicators, which companies set and measure their progress towards in order to determine whether
    or not they have improved or maintained their performance over a given period of time, are referred to as:
    A. Marketing implementation
    B. Marketing program
    C. Budgeting
    D. Marketing Metrics
    ANSWER: D
  135. Clarity about dimensions of brands means the clarity in
    A. The functions of brand
    B. The aspects of differentiation
    C. Both of the given options
    D. None of the given options
    ANSWER: C
  136. Companies employ the elements of the (product concept, target audience, advertising message, and
    communications media) to devise strategies to achieve advertising objectives.
    A. Synergistic approach
    B. Creative mix
    C. Advertising impression
    D. Advertising response curve
    ANSWER: B
  137. The drivers of change include all of the following except:
    A. Downfall in industry
    B. Consumer behavior
    C. Market analysis
    D. An investment by a foreign firm in local market
    ANSWER: C
  138. Often, the direct consumers of a nonprofit organization are its:
    A. Consumer public
    B. Member public
    C. Client public
    D. Nonbusiness public
    ANSWER: C
  139. Which one of the following form of asset the brand has
    A. Tangible assets
    B. Intangible assets
    C. Current assets
    D. Fixed assets
    ANSWER: B
  140. The functional risk of brand is related to .
    A. Price
    B. Performance
    C. Social image
    D. Our self concept
    ANSWER: B
  141. With the effort of team of professionals in a company, produce end product which isrelated to the
    A. Brand creation
    B. Idea creation
    C. Brand management
    D. Marketing management
    ANSWER: D
  142. The process of establishing and maintaining a distinctive place in the market for anorganization or its specific
    product offers is known as
    A. Profiling
    B. Profiling Segmentation
    C. Segmentation
    D. Positioning
    ANSWER: D
  143. A brand based organization provides which of the following benefits
    A. Clarity of role
    B. Commitment to brand growth
    C. A collective responsibility
    D. All of the given options
    ANSWER: D
  144. Delivery services offered by restaurants and other food chains in our market on phonecalls are examples of
    A. Sales promotion
    B. Direct marketing
    C. Publicity
    D. Personal selling
    ANSWER: B
  145. An effective advertising campaign:
    A. Revolves around a strong single idea
    B. Should appeal to self interest of customer
    C. Must not wander off
    D. All of the given options
    ANSWER: D
  146. Building the brand vision is very serious matter and cannot be decided by just onemanager because of the issue of:
    A. Marketing
    B. Finance
    C. Production
    D. Visual display
    ANSWER: B
  147. An apparel marketer is planning to launch an existing brand name into a new productcategory. Which brand
    development strategy is being implemented?
    A. Line extension
    B. Multibrand
    C. Brand extension
    D. Rebranding
    ANSWER: C
  148. Which one of the following is NOT considered as competitive differentiation?
    A. Product
    B. Sales
    C. Service
    D. Image
    ANSWER: B

Above Brand Management MCQs are shared by Staff Malarvizhi.

Brand Management MCQ with Answers – MCQs for Practice

Welcome to the Brand Management MCQ (Multiple-Choice Questions) challenge! In this assessment, we will test your knowledge and understanding of the latest concepts and practices in brand management. Brands have become indispensable assets for businesses, shaping customer perceptions, building trust, and driving long-term success. As the business landscape evolves rapidly, it is essential for marketers and brand managers to stay up-to-date with the latest strategies, trends, and approaches in managing brands effectively.

This MCQ quiz comprises 30 thought-provoking questions that cover various aspects of brand management, from brand positioning and equity to brand extension and rebranding. You will have the opportunity to demonstrate your expertise in identifying brand elements, understanding consumer behavior, and evaluating the impact of brand loyalty on business performance.

Whether you are a seasoned marketing professional or a student exploring the exciting world of brand management, this quiz will provide valuable insights and challenge your knowledge in this ever-evolving field. So, without further ado, let’s dive into the MCQs and put your brand management skills to the test! Good luck!

Brand Management MCQ for Practice

What is the primary purpose of brand management?
a) Increase the cost of products
b) Boost customer loyalty and brand equity
c) Reduce advertising expenses
d) Encourage competitors to copy the brand

Which of the following is NOT a brand element?
a) Brand name
b) Logo
c) Slogan
d) Product price

Brand equity refers to:
a) The financial value of a brand
b) The perception and value consumers associate with a brand
c) The amount of money invested in marketing a brand
d) The number of products sold under a brand name

A brand audit involves:
a) Analyzing the financial performance of a brand
b) Evaluating the effectiveness of the marketing team
c) Assessing the strengths and weaknesses of a brand
d) Conducting employee satisfaction surveys

The process of creating a unique name and image for a product in the consumers’ mind is known as:
a) Brand loyalty
b) Brand positioning
c) Brand differentiation
d) Brand perception

Which of the following brand extension strategies uses an existing brand name for new products in a new category?
a) Line extension
b) Brand stretching
c) Co-branding
d) Multi-branding

One of the critical advantages of strong brand equity is:
a) Lower advertising costs
b) Reduced customer loyalty
c) Decreased brand recognition
d) Higher price elasticity

When a company launches a new brand in the same category as its existing brand, it is an example of:
a) Brand repositioning
b) Line extension
c) Brand dilution
d) Brand cannibalization

What is the primary goal of co-branding?
a) Eliminate competition between brands
b) Strengthen both brands’ identities
c) Reduce brand awareness
d) Increase individual brand positioning

The emotional and psychological connection that consumers have with a brand is known as:
a) Brand loyalty
b) Brand personality
c) Brand identity
d) Brand perception

A brand’s promise to deliver specific benefits, experiences, or outcomes to the target customers is called:
a) Brand personality
b) Brand positioning
c) Brand extension
d) Brand loyalty

Which of the following is an example of a private label brand?
a) Coca-Cola
b) Nike
c) AmazonBasics
d) Apple

The process of revitalizing an old or declining brand is known as:
a) Brand extension
b) Brand repositioning
c) Brand cannibalization
d) Brand stretching

Which of the following is a risk associated with rebranding?
a) Improved brand recognition
b) Confusion among customers and stakeholders
c) Enhanced brand loyalty
d) Increased market share

The practice of assigning different brand names to products within the same company is called:
a) Co-branding
b) Multi-branding
c) Brand extension
d) Brand positioning

Brand ambassadors are essential for:
a) Attracting new competitors
b) Building brand loyalty and credibility
c) Decreasing brand awareness
d) Reducing advertising expenses

Which of the following is NOT a brand management process stage?
a) Brand analysis
b) Brand valuation
c) Brand implementation
d) Brand advocacy

“Just Do It” is a famous slogan associated with which brand?
a) Adidas
b) Puma
c) Nike
d) Reebok

The process of creating a strong, consistent brand image across different markets and cultures is called:
a) Brand standardization
b) Brand adaptation
c) Brand positioning
d) Brand diversification

Brand loyalty can lead to all of the following EXCEPT:
a) Repeat purchases
b) Increased customer retention
c) Reduced price sensitivity
d) Higher advertising costs

A brand map is a visual representation of:
a) The target market’s preferences for different brands
b) The brand’s logo and slogan
c) The financial performance of a brand
d) Brand managers’ responsibilities

Which of the following is a potential benefit of a strong brand reputation?
a) Limited pricing flexibility
b) Increased employee turnover
c) Attracting top talent and partnerships
d) Decreased customer loyalty

Which brand management metric measures the percentage of customers who would choose a specific brand over competitors?
a) Brand valuation
b) Brand positioning
c) Brand preference
d) Brand awareness

The process of reducing the number of products under a brand’s umbrella is known as:
a) Brand extension
b) Brand consolidation
c) Brand dilution
d) Brand cannibalization

When a company creates multiple brands to compete in the same market, it is known as:
a) Co-branding
b) Multi-branding
c) Brand extension
d) Brand positioning

The set of tangible and intangible attributes that a brand possesses is referred to as:
a) Brand identity
b) Brand personality
c) Brand equity
d) Brand positioning

“Think Different” is a famous slogan associated with which brand?
a) Microsoft
b) Apple
c) Google
d) IBM

What is the process of identifying and addressing gaps between consumer expectations and their actual brand experience?
a) Brand tracking
b) Brand parity
c) Brand alignment
d) Brand auditing

The process of leveraging a successful brand’s name to introduce new products or enter new markets is called:
a) Brand extension
b) Brand rejuvenation
c) Brand repositioning
d) Brand parity

Which of the following is NOT a stage in the customer-based brand equity model (CBBE)?
a) Brand salience
b) Brand feelings
c) Brand resonance
d) Brand dilution

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