Are you passionate about MBA in event management like creating unforgettable experiences, organizing seamless gatherings, and steering the course of exciting events? If so, an MBA in Event Management might be the perfect path for you to combine your love for creativity and business acumen. This article will guide you through the essentials of pursuing an MBA in Event Management, helping you understand its benefits, curriculum, career prospects, and more – all in easy-to-understand language.

MBA in Event Management

An MBA in Event Management is a specialized degree that combines the creative finesse of event planning with the strategic prowess of business management. It’s designed for individuals who aspire to blend their love for creativity with the strategic insights needed to lead successful events in today’s dynamic world. This degree is your pathway to becoming a maestro of events – from corporate conferences and weddings to concerts and festivals.

Why Choose an MBA in Event Management?

An MBA in Event Management provides a unique blend of business knowledge and event planning skills. It equips you with the expertise needed to manage events effectively while also understanding the financial, marketing, and operational aspects that drive success. With this degree, you’ll stand out in the competitive world of event planning by having a solid foundation in both event-specific skills and business strategies.

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MBA in Event Management Entrance Exams

Embarking on a journey to pursue an MBA in Event Management requires more than just passion; it necessitates a well-planned entry strategy. This article aims to shed light on the entrance exams commonly associated with gaining admission to MBA in Event Management programs. Here, we break down these exams and offer insights into how to prepare for them effectively.

Common Entrance Exams for MBA in Event Management

  • CAT (Common Admission Test):
    • Widely accepted by various business schools in India.
    • Assesses quantitative ability, verbal ability, data interpretation, and logical reasoning.
    • Emphasis on critical thinking and problem-solving skills.
    • Time management is key due to the strict time limit.
  • MAT (Management Aptitude Test):
    • Accepted by a range of B-schools across India.
    • Tests analytical ability, mathematical skills, and language comprehension.
    • Offers both paper-based and computer-based testing options.
    • Covers a broad spectrum of topics, including data analysis and critical reasoning.
  • XAT (Xavier Aptitude Test):
    • Required by XLRI and several other B-schools.
    • Evaluates decision-making abilities, quantitative aptitude, and verbal skills.
    • Includes a unique essay-writing section, testing written communication skills.
  • CMAT (Common Management Admission Test):
    • Conducted by the National Testing Agency (NTA).
    • Gauges quantitative techniques, logical reasoning, language comprehension, and general awareness.
    • Tests aptitude across multiple areas, showcasing a candidate’s overall readiness.
  • GMAT (Graduate Management Admission Test):
    • Widely accepted by international B-schools, and some Indian institutions.
    • Assesses analytical writing, quantitative reasoning, verbal reasoning, and integrated reasoning.
    • Offers flexibility in terms of exam scheduling and allows you to send scores to multiple schools.

Cracking the entrance exams for an MBA in Event Management requires dedicated effort and strategic preparation. Understand the unique aspects of each exam, devise a study plan, and immerse yourself in consistent practice. Success in these exams not only opens doors to renowned B-schools but also paves the way for a fulfilling journey in the captivating realm of event management. Remember, preparation is the key to confidently embark on this exciting path toward an eventful future.

Study MBA Event Management Abroad

Are you eager to expand your horizons and immerse yourself in the world of event management on an international stage? Pursuing an MBA in Event Management abroad could be the perfect route to both personal growth and professional success. This guide provides insights into the benefits, considerations, and steps to help you embark on this exciting journey.

MBA Event Management College AbroadLocation
Auburn UniversityUnited States
Florida International UniversityUnited States
California State UniversityUnited States
Middle Tennessee State UniversityUnited States
Centennial CollegeCanada
Humber College Institute of Technology and Advanced LearningCanada
Georgian CollegeCanada
Thompson Rivers UniversityCanada
Leeds Beckett UniversityUnited Kingdom
Swiss School of Higher EducationSwitzerland
ISEG Business And Finance School – School of ManagementFrance
Hochschule Fresenius University of Applied SciencesGermany
University of Technology, SydneyAustralia

Pursuing an MBA in Event Management abroad can be a transformative experience that equips you with a global perspective and exceptional skills. By immersing yourself in a new environment, you’ll gain insights into international event practices, forge valuable connections, and set the stage for an eventful career. As you embark on this journey, remember that this endeavor is not just about education; it’s about embracing new cultures, expanding your horizons, and crafting a path to success that transcends borders.

What is MBA Event Management Course Fees?

The course fees for an MBA in Event Management can vary significantly based on factors such as the country you choose to study in, the reputation of the university or business school, the program’s duration, and whether you’re an international or domestic student. Additionally, fees may differ from one academic year to another due to inflation and other factors.

Name of MBA Event Management CollegesAverage Annual Fees (in INR)
NIMS University1.55 lakhs
SAGE University2.40 lakhs
Prestige Institute of Management2.30 lakhs
Galgotias University3.08 lakhs 
Jain University9.9 lakhs
YBN University 1.2 lakhs
Whistling Woods International 1.5 lakhs
UPES 8.58 lakhs
Parul University3.6 lakhs
National Academy of Event Management and Development3.37 lakhs
All India Institute of Management Studies10,200
PIMS Bangalore4.2 lakhs
Amity Global Business School4.3 lakhs
Lovely Professional University7.60 lakhs

MBA in Event Management Syllabus

Syllabus of MBA in Event Management varies from university to university, Following is the syllabus of MBA in Event Management which is taken from Gujarat University.

SemesterCourse
Sem-1Principles of Management and Organization Behavior (PMOB)
Applied Quantitative Techniques (AQT)
Managerial Economics (ME)
Financial Accounting for Managers (FAM)
Information Systems for Management (ISM)
Communication for Managers (CM)
Introduction to Event Management (IEM)
Event Hospitality & Catering (EHC)
Sem-2Human Resource Management (HRM )
Fundamentals of Financial Management (FFM)
Marketing Management for Events(MM)
Productions and Operations Management (POM)
Business Research Methodology (BRM)
Legal Aspects of Event Management (LEM)
International Business Environment for Events (IBE)
Cost accounting for Event Managers (CAEM)
Strategic Management in Events (SM)
Sem-3Entrepreneurship and Innovation Management (EIM)
Management Control Systems (MCS)
Event Production Process (EPP)
Event Team and Crew Management (ETCM)
Event Safety and Risk Management (ESRM)
Event Resource Management (ERM)
SPA1
SPA2
SPB1
SPB2
Sem-4Special Studies/Developments in Event Management (Project)(SS)
Seminar on Contemporary Issues in Event Management* (SCIE)
Communication through Theatre Techniques (CTT)
Out bound Experiential Learning Programme (OELP)
Summer Internship Project (SIP)
Specialised Event Project (SEP)
Experiential/ Live Project (LP)
Grand Project Study and Viva Voce / On Site Project Training/On Job Training 4 to 5 Months (Long Term) (GP&VV)

Course Highlights for MBA in Event Management and Public Relations

Listed below are some of the important highlights of the MBA in Event Management & Public Relations course:

ParticularValue
Course NameMaster of Business Administration in Event Management and Public Relations
Course LevelPostgraduate
Course Duration2 Years
Eligibility CriteriaGraduation in 50% in any discipline from a recognized university
Entrance ExamsCAT, XAT, GMAT, SNAP, NMAT, CMAT
AgeNo age limit
Admission processEntrance Exam + Group Discussion + Personal Interview (GD-PI)
Average Annual FeesINR 2,00,000-12,00,000
Average Annual SalaryINR 1,50,000-18,50,000
Job profilesEvent Planner, Wedding Planner, Public Relations Officer, Media Planning Officer, Brand Manager, Marketing Manager, Event Manager, Client Service Executive, Event Coordinator, Executive Administrative Assistant, Senior Business Development Manager, Project Management Director
Top recruitersWizcraft, Percept, Tafcon, Cineyug, Pegasus, 70 EMG, Encompass Events

MBA in Event Management: Subjects

An MBA in Event Management covers a diverse range of subjects to equip you with both event-specific skills and broader business knowledge. The subjects you’ll study can vary slightly from one institution to another, but here’s a general overview of the common subjects you might encounter during your MBA in Event Management program:

  • Corporate Communication
  • Basics of Event Management
  • Basics of PR
  • Event Planning
  • Event Production Process
  • Organizational Behaviour
  • IT and Computer Education
  • Event Advertisement and Promotion
  • Event Planning
  • HR Management
  • Finance Management
  • Financial Accounting
  • Staff Management
  • Major Events and Types
  • Marketing Management
  • Marketing Communication for Special Events
  • Media Economics
  • Legal Aspects Related to Event Management
  • Safety Operations
  • Hospitality Management
  • Brand and Media Management
  • Business Communication and Negotiation Skills
  • Economics and Management Decisions
  • Principles of Event Management
  • Qualitative Technique
  • Consumer Behaviour and Brand Management
  • Budgeting and Costing of Events
  • Event Management (Corporate and Social)
  • Event Production and Logistics
  • Sales Promotion and Brand Management
  • Cross-Cultural Management
  • Culture and Entertainment
  • Entrepreneurship
  • Event Risk Management
  • Public Relations

Remember, the exact subjects you study might vary based on the curriculum of the institution you choose. Some programs might offer elective subjects where you can specialize further in areas like wedding planning, sports events, corporate events, or experiential marketing. It’s a good idea to review the course syllabus of your chosen MBA in Event Management program to gain a detailed understanding of the subjects you’ll be studying throughout your academic journey.

List of colleges that offer MBA in Event Management in Pune

Discover the leading colleges in Pune offering MBA programs in Event Management. Choose from a range of prestigious institutions to shape your career in the dynamic world of event planning and management. Here’s a list of colleges in Pune that offer MBA programs in Event Management:

  1. International School of Business and Media (ISB&M)
  2. Institute of Management and Entrepreneurship Development (IMED) – Bharati Vidyapeeth Deemed University
  3. MIT World Peace University
  4. Vishwakarma Global Business School (VGBS)
  5. Suryadatta Institute of Business Management and Technology (SIBMT)
  6. Balaji Institute of Modern Management (BIMM)
  7. Symbiosis Institute of Media and Communication (SIMC)
  8. MIT Arts, Commerce and Science College (MITACSC)
  9. Symbiosis Centre for Management Studies (SCMS)
  10. International School of Event Management & Wedding Planning (ISEM)

Please visit the respective college websites for detailed information about their MBA in Event Management programs.

List of colleges that offer MBA in Event Management in Mumbai

Here’s a list of colleges in Mumbai that offer MBA programs in Event Management:

  1. National Academy of Event Management and Development (NAEMD)
  2. Indian Institute of Event Management (IIEM)
  3. Amity University Mumbai
  4. Vivekanand Institute of Management Studies and Research (VESIM)
  5. Sasmira’s Institute of Management Studies and Research (SIMSR)
  6. Lala Lajpatrai Institute of Management (LLIM)
  7. Apeejay Institute of Hospitality
  8. Rizvi College of Arts, Science & Commerce
  9. Institute of Business Studies and Research (IBSAR)
  10. Smt. MMK College of Commerce and Economics

For more detailed information about their MBA in Event Management programs, you can visit the respective college websites.

MBA in Event Management Colleges in India

There are several universities and colleges in India that offer MBA programs in Event Management. Here are some notable institutions where you can pursue an MBA in Event Management:

  • National Academy of Event Management and Development (NAEMD):
    • Offers MBA in Event Management programs with campuses in various cities including Mumbai, Ahmedabad, Delhi, Jaipur, and more.
    • NAEMD is one of the pioneers in event management education in India.
  • Amity University:
    • Offers MBA in Event Management and PR at multiple campuses across India.
    • Amity is a renowned private university known for its diverse course offerings.
  • Indian Institute of Event Management (IIEM):
    • Provides an MBA in Event Management program with campuses in Mumbai, Pune, and Ahmedabad.
    • Offers specialized courses focusing on different aspects of event management.
  • Apeejay Institute of Mass Communication (AIMC):
    • Offers an MBA in Event Management program at its Delhi campus.
    • Known for its strong media and communication programs.
  • National Institute of Event Management (NIEM):
    • Offers MBA in Event Management programs with campuses in Mumbai, Ahmedabad, and other cities.
    • Provides practical training and exposure in event management.
  • International Institute of Event Management (IIEM):
    • Offers MBA in Event Management and Public Relations programs in various cities.
    • Focuses on providing industry-relevant education and training.
  • Wizcraft MIME (Marathwada Institute of Management and Entrepreneurship):
    • Offers MBA in Event Management and PR at its Mumbai campus.
    • Collaborative initiative between Wizcraft and EMDI Institute of Media & Communication.
  • Prin. L. N. Welingkar Institute of Management Development and Research (WeSchool):
    • Offers an MBA program with a specialization in Media and Entertainment, which can include event management topics.
    • Known for its innovative approach to management education.
  • MIT World Peace University:
    • Offers MBA in Event Management and PR at its Pune campus.
    • Focuses on holistic development and industry-oriented education.
  • Lovely Professional University (LPU):
    • Offers MBA in Event Management and PR at its Punjab campus.
    • Known for its comprehensive range of programs.

Before making a decision, thoroughly research each institution, consider factors like faculty expertise, industry connections, placement opportunities, and the specific curriculum of their MBA in Event Management program. It’s also a good idea to visit their official websites, attend informational sessions, and communicate directly with admissions teams to gather accurate and detailed information.

Curriculum Highlights of an MBA in Event Management

The curriculum of an MBA in Event Management typically covers a diverse range of subjects:

  1. Event Planning: Learn the intricacies of conceptualizing, designing, and executing events, whether they’re corporate conferences, weddings, music festivals, or sports events.
  2. Marketing and Promotion: Discover how to promote events through digital marketing, social media, and traditional advertising to attract a wider audience.
  3. Financial Management: Understand budgeting, cost control, pricing strategies, and financial analysis – crucial skills for keeping events financially viable.
  4. Logistics and Operations: Master the art of coordinating logistics, managing vendors, and ensuring smooth operations during events.
  5. Event Technology: Explore the latest event management software, tools, and technologies that streamline planning and execution.
  6. Leadership and Team Management: Develop leadership skills to lead teams effectively, solve problems, and manage unexpected challenges.
  7. Communication Skills: Hone your communication skills for negotiation, client interaction, and building strong relationships.

Career Opportunities after MBA in Event Management

An MBA in Event Management opens doors to a range of exciting career opportunities:

  1. Event Manager/Planner: Plan, organize, and execute events of all scales, ensuring that every detail is taken care of.
  2. Wedding Planner: Create dream weddings by coordinating everything from venues and catering to decorations and entertainment.
  3. Conference Coordinator: Organize conferences, seminars, and workshops for businesses, educational institutions, and organizations.
  4. Festival Organizer: Plan and manage music festivals, cultural events, and community celebrations.
  5. Corporate Event Manager: Handle corporate events like product launches, team-building retreats, and shareholder meetings.
  6. Entrepreneurial Ventures: Start your event planning company and offer your services to a diverse clientele.

Benefits of an MBA in Event Management

  1. Holistic Skill Set: Gain a comprehensive understanding of event planning combined with business skills, making you a versatile professional.
  2. Networking: Connect with industry professionals, fellow students, and faculty to build a strong network within the event management field.
  3. Global Perspective: Many programs offer international exposure, allowing you to understand events from a global viewpoint.
  4. Problem-Solving: Develop the ability to handle unexpected challenges, making you a resilient and adaptive event manager.
  5. Higher Earning Potential: An MBA often leads to higher-paying positions due to your specialized skill set and leadership capabilities.

Conclusion

Pursuing an MBA in Event Management is an exciting journey that blends creativity and business acumen. It equips you with the skills to create exceptional experiences while also managing the financial and operational aspects of events. With a diverse curriculum and promising career prospects, this degree can be your gateway to a rewarding and dynamic profession in the world of event planning. So, if you’re ready to turn your passion for events into a successful career, an MBA in Event Management might just be the perfect choice for you.

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